2024 Agenda

***Repeat from Monday***
Today’s consumers are exposed to thousands of messages daily. How can your funeral home ensure that your message rises to the top and resonates with families in need? In this session, you will discover how to create effective, targeted marketing plans that go well beyond “positive word of mouth.”

Remember that funeral homes are, at their core, retail businesses. Just like furniture stores in the 1800s that also offered caskets and undertaking services, funeral homes fulfill a specific consumer need. The key to effective marketing is to understand your customers and build relationships to satisfy their needs over time. We’ll focus on how consumers think and how the subconscious mind comes into play. Strategic planning will ensure that your funeral home will be the one they turn to in their time of greatest need. (1 CE hour)

Learn the top Funeral Rule compliance issues and the steps your funeral home can take to avoid FTC Funeral Rule violations. Hear the latest information on the FTC review of the Funeral Rule which kicked off at the beginning of 2020 as well as a discussion of how the review process will play out. (1 CE hour)

This intensive technical seminar will equip you with the skills and knowledge to confidently handle even the most challenging situations in the embalming room. We’ll explore innovative postmortem surgical techniques for bone and soft tissue repair and you’ll learn new waxing methods for soft tissue. Additional topics include cleaning discolored fingernails, hands and arms, tips for applying airbrush cosmetics and cranial repair using plaster of paris.

We’ll also discuss the importance of acquiring proper legal authorizations prior to restoration and outline sensitive communication strategies for families. Finally, you’ll gain practical tips for managing arrangement logistics when time is needed for adequate repair. 

Whether you are an experienced or novice embalmer you’ll leave feeling confident and equipped to handle anything; Michelle’s personal mission statement is, “SOMETHING – Is possible if you’re willing to TRY.” (1 CE hour)

Little to no public discussion or education has specifically addressed the risk of suicide for professionals working within the deathcare professions. Given the unique nature of the high-stress work undertaken by deathcare professionals as well as the historic silence around suicide within the profession, it is crucial that professionals can both give and receive the supports they and their colleagues need to recognize suicide risk and employ prevention and intervention practices. Dr. Murphy will focus on (1) differentiating between myths and realities of suicidality; (2) recognizing suicide risk within deathcare professions as well as traditional barriers to validating risk; and (3) developing helpful, research-supported responses to prevent suicide death loss within the profession. (2 CE hours)

Meet the “Zero Consumer” and rethink everything you thought you knew about your customers! This new breed of consumer operates without boundaries, fueled by a diverse range of influences that include social media, blogs, videos, websites, apps, newsletters, celebrities, community engagement and more. You’ll learn the unique characteristics of Zero Consumers, the impact of digital channels in their decision-making process, the power of options and how to provide a multitude of choices, the challenges posed by zero loyalty, how to build meaningful connections, how to navigate a multichannel landscape and optimize your presence, plus the insights necessary to effectively engage and serve this mercurial consumer. If you seek to adapt, evolve and thrive in an era where traditional customer behavior models are becoming obsolete, this is the seminar for you! (2 CE hours)

***Repeat from Monday***
We will delve into the mindset of the embalmer and their perceptions of possibility. We’ll explore the selection of chemicals tailored to specific cases, and the practical implications they hold, not only for the remains being treated but also for the embalmer themselves. Through examining challenging cases, we’ll learn systematic approaches to achieve the necessary results for meeting families’ viewing expectations. Let’s explore equipment, chemicals, and the thought processes necessary for success, not only within the preparation room but also within the profession as a whole. (1 CE hour)

As a funeral director, you play a vital role in ensuring that families of all backgrounds feel understood and supported during a difficult time. In this session, led by a certified sensitivity trainer and accessibility advocate, we’ll explore cultural diversity, gender diversity and disability awareness. You’ll discover that even small adjustments and thoughtful details can make a significant impact on families; sometimes it’s just a case of going the extra mile. Our ultimate goal is to provide a compassionate and supportive experience that assures a lasting relationship with all families. (1 CE hour)

As the federal elections loom, it’s crucial to recognize the potential implications for the funeral service industry. The outcomes could significantly shape future legislative and regulatory measures, directly impacting your business operations and the profession. Looking ahead to 2025, anticipate a dynamic landscape in Washington D.C. where staying informed and engaged with NFDA’s federal lobbyist will be more important than ever. Join Lesley for an insightful overview of the current and anticipated federal legislative and regulatory issues, ensuring you remain well-equipped to navigate the evolving challenges and opportunities ahead. (1 CE hour)

**Repeated on Wednesday**

In today’s competitive landscape, companies are struggling with disengaged employees, high turnover and a rise in “quiet quitting.” Traditional actions such as increased compensation and remuneration don’t seem to work. In this session, we’ll explore a new approach to increasing employee engagement and reigniting your team. (1 CE hour)

Using Allen’s unique mindset methodology and his practical 5-step strategy, we will: 

1. Delve into the root causes of disengagement and employee turnover.
2. Learn about the power of happiness training in improving overall workplace culture.
3. Discover the correlation between employee happiness and your funeral home’s profitability.

**Repeated on Wednesday**
End Well is a nonprofit dedicated to the belief that all people should experience the end of life in a way that matches their values and goals. Through events and resources, End Well has created a growing global community where conversations around end of life, grief, loss and caregiving lead to transformative impact. We’ll hear from three of the speakers from 2023’s End Well event as they share their personal stories that have universal resonance. We will also discuss the natural synergies between funeral service professionals and the End Well movement. Join us for meaningful end of life conversations and discover the impact of not only living life to the fullest but planning positively for the end. (1 CE hour)